Division of Market Regulation:
Advisory Committee on Market Information:
Minutes of October 10, 2000 Meeting

Tuesday, October 10, 2000
1:00 p.m.

Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C.

Before: Arthur Levitt, Chairman

Participants

Mr. Michael Atkin
Vice President, Financial Information Services Division,
Software and Information Industry Association

Mr. Harold S. Bradley
Senior Vice President, Investment Management,
American Century

Mr. Robert G. Britz
Group Executive Vice President,
New York Stock Exchange

Mr. Andrew M. Brooks
Vice President, Head of Equity Trading,
T. Rowe Price

Mr. Robert Colby
Deputy Director, Division of Market
Regulation, SEC

Mr. Matthew S. Desalvo
Managing Director, Morgan Stanley
Dean Witter

Ms. Carrie E. Dwyer
General Counsel and Executive Vice President,
Charles Schwab

Mr. Robert H. Forney
President and CEO, Chicago Stock Exchange

Mr. Joel Greenberg
Managing Director, Susquehanna Partners

Mr. William R. Harts
Managing Director, Salomon Smith Barney

Mr. George K. Jennison
Senior Managing Director, Retail Equity Group,
First Union Securities

Prof. Simon Johnson (via telephone)
Sloan School of Management, Massachusetts
Institute of Technology

Mr. Edward J. Joyce
President and Chief Operating Officer,
Chicago Board Options Exchange

Mr. Richard Ketchum
President and Chief Operating Officer,
National Association of Securities Dealers

Prof. Donald C. Langevoort
Georgetown University Law Center

Mr. Arthur Levitt
Chairman, SEC

Mr. Bernard L. Madoff
Bernard L. Madoff Investment Securities

Mr. Mark A. Minister
President and CEO, Bridge Training

Ms. Annette L. Nazareth
Director, Division of Market Regulation, SEC

Mr. Edward Nicoll
Chairman and CEO, Datek Online Holdings

Mr. Kenneth D. Pasternak
President and CEO, Knight/Trimark Group

Mr. Gerald D. Putnam
Chief Executive Officer, Archipelago

Mr. Peter Quick
President, American Stock Exchange

Mr. Eric D. Roiter
Senior Vice President and General Counsel,
Fidelity Management & Research Company

Dean Joel Seligman, Chair/Moderator
Washington University School of Law

Mr. Devin Wenig
Executive Vice President of Marketing,
Reuters America

Contents
Agenda Item:

I.	Introductory Remarks
	Chairman Levitt Joel Seligman
II.	SEC Presentation
	Annette Nazareth/Bob Colby - Principles underlying current regulatory regime for market information
III.	Presentations by Plan Administrators
	CTA/CQ Plan (NYSE); Nasdaq/UTP Plan (Nasdaq); OPRA Plan (CBOE) - Overview of current Plan operations
IV.	Discussion of Fundamental Issues
	Presentation of each topic, followed by group discussion A. Value of Transparency to the Markets (including possible ramifications of decimalization and electronic quote generation for utility of displayed quotes and trades) B. Merits of Providing Consolidated Information to Intermediaries and Customers
V.	Summary/Next Steps
	Joel Seligman

Proceedings

Chairman Levitt:   Hello. Those of you who I haven't greeted personally welcome. There are a good many friends and former Commission people in the room. The tables are so darn formal it's hard to convey the affection and respect I have for all of you collectively.

Individually, there probably aren't any issues that I could say we've all reached consensus on, but that seems to be a way of life at the SEC, and I doubt that this issue will be significantly different in that respect.

As you know, the Commission formed the committee to seek public guidance on issues relating to the public availability of market information --

It's clear that market information is the core of price transparency. I think that much we can all agree upon, and it has always been one of the pillars of the national market system.

The issues surrounding this issue are not new, but the changes that have taken place in the securities business, both here in the United States and abroad, have provoked the Commission to think that it's time to address this issue perhaps in a different way.

You're are familiar, I'm sure, with the Concept Release of last December that solicited public comment on the general issues surrounding market information, fees and revenues. The comments that we received, I think, were thoughtful. They were comprehensive, and they certainly reflected a wide array of views.

In light of the fundamental importance of market information and the very difficult issues raised by the various commentators, the Commission believes that the issues relating to the public availability of market data need to be explored in greater depth. That's the reason that we've tried to put together a group as diverse as this one.

Your perspectives representing a broad range of interests will be invaluable to the Commission as we decide how to move forward. The committee has a broad mandate to explore both fundamental matters, such as the benefits of price transparency and consolidated market information, and practical issues such, as the most effective methods of consolidating market data.

Now, my money is that the committee will be able to forge a consensus on a range of issues concerning market information and issue a written report containing its recommendations to the Commission within the next year.

I think many of you know that I always strive for consensus. I don't always reach it. And I don't know that this issue isn't as difficult as any that the Commission has dealt with over recent months and years, and I recognize that consensus may not be possible.

I also have sat where you're sitting at various times in my career, and I wondered to myself, "Gosh, isn't this a cop-out? Why doesn't the agency go ahead and do what they have to do and let the chips fall where they may?"

No. I don't think it's a cop-out. I think that I really want your views to be plainly heard. I want them to stand the test of public scrutiny. I want to hear how persuasive you are.

I want to see how willing you are to distinguish between what is genuinely in the public interest and what you say is in the public interest or, kind of, cover of self-interest. I don't dismiss self-interest as being an important consideration. We're business people. We're not philanthropists.

But the perspective of the Commission has to be public interest, and overlaying any differences that you have, overlaying any recommendations that you may have, rest assured that the Commission will be taking that and trying to divine what is in the public interest as we move toward a long-awaited solution to this very, very complex issue.

I looked around and thought a great deal about who could keep this group of entrepreneurial zealots at the table, and the first person I thought of accepted.

Whenever I think of the securities industry and the public good, I think of Joel Seligman. I don't think anybody in this country has given more to the securities industry in a more thoughtful and balanced way, has been more willing to give of his time, take on tough issues than Joel. He is also someone who likes to succeed and doesn't like to waste time.

I'm deeply honored by his agreement to chair this group. I'm very, very appreciative for all of you giving your time to being part of this, and I look forward to interim meetings as we move forward on an issue which is terribly, terribly important. And the role that you're playing is going to be vital is helping us make a rational solution. Thank you.

Mr. Seligman:   Arthur, let me begin by thanking you for bringing us together. The last time I met with you in this room was 13 months ago on the occasion when you became the longest-serving SEC chair in the history of this Commission.

And I opened at that time that no chair, to my knowledge, had faced as difficult a political context as you had throughout most of the years of your chairmanship, and I implied what is undoubtedly clearly correct that no chair, certainly in the post World War II period, has faced the issues that you had and handled them as thoughtfully and wisely and well.

This is, presumably, near the end of what will be an illustrious chairmanship, and you've given us a small part of a broader range of issues dealing with what used to be referred to as a national market system at a time of extraordinary dynamism, whether you focus on decimalization, whether you focus on de-mutualization, whether you focus on capacity issues in the options market. There have been very few times when so much has been going on dealing with the structure of securities markets.

I eagerly accepted your offer to chair this committee because I recognize the significance, the fundamental significance, that market information can make to many of these other collateral issues as well.

In the early 1970s, when the Commission through several means took a hard look at the evolving security markets and the structure it wished to support and encourage, it, in effect, began with market information. It is a little bit like returning to genesis to start there.

I want to, I guess, simply state while I recognize, as is clear to the point of banality, that there are divisions in this room, that there are stark and different economic interests at stake here.

It's a measure, I think, again of the thoughtfulness of your chairmanship not to duck a hard issue, to place us under a time line when we're asked, in effect, to wrestle both with the fundamental questions, concerns, as well as potentially the operational questions, to provide advice to a Commission which will ultimately make decisions here. Again, I thank you for this opportunity, and I express real pleasure with the opportunity to work with you.

Let me by way of starting us on our journey highlight a few, if you will, almost housekeeping points and then try to place our work in context.

First, as was observed before we met here, part of my task today will be to be a kind of more effective Jim Lehrer. I'm going to have to enforce time limits to some degree so some can speak and all can have an opportunity.

What I want to do before we open this up and have a general conversation about transparency and consolidation is to set some background, and we'll do this, in part, through Annette Nazareth's remarks which will focus on the legal structure of our current approach to market information, but I've also invited Bob Britz representing the New York Stock Exchange, Rick Ketchum representing the NASDAQ market, Ed Joyce representing OPRA and CBOE to describe the three basic systems we have in place to date.

I asked them particularly to focus on dynamics, how they may change in the near future, how they're being impacted by a series of very significant events occurring.

Obviously, in part, what we will be wrestling with will be issues we can't take up today. To state what was clear, I think, in the SEC's Concept Release, to state what was clear for those of you who reviewed the comment letters, one inspiration for the SEC's immediate interest in this set of topics was a June 1999 petition urging the SEC to review the CTA market data fee structure imposed on broker dealers, other market data vendors and retail investors.

The fee structure issue is part of what we'll wrestle with. I'd like to put that one aside today. I'd like to put aside a number of the issues the Commission has wrestled with in the December '99 release, whether it deals with pilot programs or governance, several other topics taken up there, and just focus our attention today on the question of the merits of transparency and the question of should information be consolidated.

Ultimately, what we are wrestling with is a fundamental choice today and, conceivably, over future meetings. Is the current framework for consolidation in each of the three systems one that is appropriate and wise but needs the blessings of a series of reforms, or do we need a new model?

And this is an opportunity, given the extraordinary broad range of views, to explore that question starting today. I am not certain, as Chairman Levitt suggested, I'm not sure anyone is certain exactly how we will come out with respect to that, but that is, it strikes me, the most fundamental issue we're wrestling with.

If the course of our direction is, in effect, to say let's focus on making current systems work better, we'll go on to second-level questions over time. If the course of our direction is to explore a different approach or a new model, I'm going to try to place some rigor to our conversations by suggesting those who might propose new models do so in writing, do so sufficiently in advance of meetings so that the writings can be carefully reviewed by all of us, do so taking up a series of operational questions that I think are fundamental.

We're not dealing here really with theory. We're dealing here with the most effective securities markets in the world, and before certainly I think we should advise the Commission to consider any new approach here, we have to think it through at a level of operational detail that will be sure that our recommendations are thoughtful and wise.

I will, during the second half of our session, begin by offering each of you at the table the opportunity to comment on the issues of transparency and whether or not you have views on the current system of consolidation.

I will do so literally asking you to use a legalism to highlight the headnotes, if you will, to limit your remarks to about three minutes. This is so we can have some back and forth.

I anticipate our next meeting will probably be approximately in December. We'll try to schedule it at some point after today's meeting after there has been a chance to process, if you will, the outcome of the discussion.

As Chairman Levitt suggested, these are not easy issues, and I think we serve the Commission best if we take the time to carefully work through the dimensions of what is at stake here, but some of our working through may be in writing rather than oral comments. Some of our working through this may ultimately be in subcommittees as is appropriate under this advisory committee structure.

Subcommittees are not required to meet in public, and my sense is, if they can provide a value to our deliberations, we will pursue them. It is premature, I think, however, at this point to create any or to focus on them.

But I am aware, as all of us are, that there are material differences among the three systems that currently exist for the communication of market information, and that may provide the basis for separate looks at some of the issues involved here.

With that said, I'm going to try to do what I've always endeavored to do as a dean in a different context, which is to keep a little bit ahead of the schedule, and I'm going to turn to Annette Nazareth, obviously, the Director of Market Regulation, to give us, if you will, a legal framework for our conversation.

Ms. Nazareth:   I'd be happy to do that, Joel, although, I guess, to a certain extent, what I'm doing is providing you with a little bit of a history tour as to how we got to where we are, and, hopefully, that will be helpful in framing our discussions as well.

As you know, the work of this committee originated with the Commission's December 1999 Concept Release, and the comments received by the Commission quite clearly evidenced a lack of consensus on the issues that were raised by the Concept Release, such as the fees charged for market information and the role of revenues derived from those fees in funding the SROs. And several commentors expressed more fundamental concerns with our current system of consolidating and disseminating market information.

Now, despite the divergence of views expressed by the commentors, I believe that most would agree that the wide availability of consolidated market information is an essential feature of our securities markets.

All participants in the U.S. markets today have access to a consolidated stream of market information for any of the thousands of equity securities and options that are actively traded, and this is the principal tool for providing transparency of the buying and selling interest in a security, for offsetting the fragmentation of that buying and selling interest, and for facilitating the best execution of customers' orders by broker-dealers.

By way of background, I'd like to take a few moments to discuss the concepts of transparency and consolidated information and how they came to be fundamental elements of our national market system, and I'll also describe briefly the origin of our existing model of consolidating and disseminating market information.

I'll begin with transparency, which is the first issue that we've asked the Advisory Committee to examine. The concepts of transparency and consolidated information are, obviously, closely linked, and they developed together as the core elements of our national market system.

In the interest of thoroughness, though, we've asked the Advisory Committee to analyze these principles separately, so I'll focus on them in turn.

As you know, transparency, and, in particular, real-time public dissemination of trade and quotation information is one of the central components of our national market system. A regulatory framework that promotes transparency helps ensure that prices across our national market system are available to all market participants, and this, in turn, contributes to the efficient price discovery and the best execution of customer orders.

Now, as you probably know, prior to the 1970s no statute or Commission rule required market centers to disseminate market information to the public. Each market center acted individually and disseminated information on its own terms.

It decided what information to disseminate, who would be entitled to receive the information, and the amount of fees that would be charged for that information. The result that was dominant market centers with the most valuable information restricted public access to their quote information, and this limited the ability of investors to know where the best prices were, and to ensure the best execution of their orders.

So to address this, the Commission developed the concept of a transparent national market system in the early 1970s as technological advances in communications and data processing occurred and barriers to competition in the U.S. markets began to fall.

And as part of this process, the Commission sent to Congress a series of reports that would culminate in the restructuring of the equity markets in the United States, including the way in which market information is disseminated.

The Commission, for the first time, formally endorsed the concept of a central market system in 1971 in a letter transmitting the Institutional Investor Study Report to Congress, and in that letter the Commission noted that barriers to competition were distorting the evolution of the U.S. securities markets, and it recommended that a strong central market system be created for securities of national importance in which all buying and selling interests could participate and be represented under a competitive regime.

In the following year, in a statement on the future structure of the securities markets, the Commission emphasized that an essential feature of the central market system would be the availability to all investors of information on transaction prices, volume and quotes for all securities. And in this way, buyers and sellers of securities wherever located could make informed decisions and obtain the best price.

So when Congress enacted the Securities Act amendments of 1975, it unequivocally endorsed the development of the national market system and its essential component of transparency. In particular, by adding Section 11A to the Exchange Act, Congress directed the Commission to ensure, among other things, the availability to broker-dealers and investors of quotation and transaction information in securities.

And Congress specifically charged the Commission with assuring that market information be available on terms that are fair and reasonable, and not unreasonably discriminatory. So that's our statutory standard.

Price transparency formed the initial focus of Commission action after the adoption of the '75 Act amendments. To achieve the price transparency objective, the Commission adopted rules that I'll discuss in more detail in a few moments requiring that all market centers make their basic quotation and transaction information publicly available to investors on a real-time basis.

As a result, investors have ready access to market information for securities that are actively traded in the U.S. markets, and this price transparency has become a hallmark of our national market system.

The consolidation of market information is another central component of our national market system. To achieve the goals of efficient price discovery and best execution, not only must quotation and transaction information from each market be accessible to investors, but that information must be available in one place.

The widespread availability of a national best bid or offer in trade information from all regulated markets has provided investors and their brokers with the best prices from these markets. In this way, it has tied competing markets together and helped ensure best execution of customer orders.

The Commission identified the need for consolidated market information in the early 1970s. Together with transparency, it formed the heart of the central market system endorsed by the Commission in its letter transmitting the Institutional Investor Study Report to Congress, as well as its subsequent market structure statements.

In addition, in 1972, the Commission established a federal advisory committee, only proving that there are no such things as original ideas. This advisory committee was called the Advisory Committee on Market Disclosure, and it made recommendations on the development of a comprehensive market disclosure system, including the information to be disclosed and the technological means for accomplishing this disclosure. So the original federal advisory committee really set the groundwork for much of what came later.

The committee submitted two reports to the Commission later that year, one dealing with the composite transaction reporting system and the other with the composite quotation system.

In its report on the transaction reporting system, the committee concluded that it was imperative for every trade in a security to be displayed on the same terminal regardless of the market center in which the transaction took place.

The committee also recommended the implementation of a composite quotation system so that an investor or his broker dealer could determine at any given time where a particular transaction in a security could be effected at the most favorable price.

To help achieve the goal of making consolidated market information to all investors, the Commission, in 1972, proposed two rules under the Exchange Act that would provide for the reporting and consolidated display of quotations and transactions.

The transaction reporting rule was adopted later that year, and it required each exchange and the NASD to file with the Commission a plan for the dissemination of transaction information for securities traded through its facilities.

In addition, any such plan would have to require the consolidated display of transaction information. Thus, the SRO submitted a plan for a consolidated tape system, the CTA plan, which ultimately became effective in 1974.

After adopting the framework for a consolidated transaction reporting system, the Commission focused its attention on a composite quotation system. In its 1973 Policy Statement on the Structure of a Central Market System, the Commission expressed its intent to vigorously pursue regulatory action for the implementation of a composite quotation system.

While broker dealers, in the past, had been willing to expend the time and effort necessary to search out the best bid or offer for those sizeable investors whose volumes justified such expenditures, they were unlikely to perform such services for the small investors.

With a composite quotation system, however, broker dealers were able to perform the same functions economically for all investors, including smaller investors. In 1974, the Commission proposed a revised rule to provide for a consolidated quotation system.

Congress echoed the Commission's sentiments when it passed the 1975 amendments to the Exchange Act. The legislative history makes it clear that one of the paramount objectives of the national market system was to be the centralization of all buying and selling interest so that each investor would have the opportunity for the best possible execution of his order, regardless of where in the system it originates.

And Congress expected that in those situations where competition might not be sufficient to do this, such as the creation of a composite quotation or transaction reporting system, that the Commission would use its powers granted to it under Section 11A to ensure their implementation as rapidly as possible.

Now, in early 1978, the Commission took steps to ensure the nationwide disclosure of quotation information by adopting the quote rule. Soon afterwards the Commission approved the first consolidated quotation plan, which led to the dissemination of a single quotation stream for all exchange markets.

The Commission soon realized, however, that there were significant deficiencies in the manner in which vendors were displaying market information. Therefore, in 1980, the Commission adopted the display rule, which requires any vendor or broker dealer that displays quotation information for a security to display the NBBO for that security.

It also requires any vendor or broker dealer that provides transaction reports for a security to display consolidated transaction information from all reporting market centers.

The display rule ensures that broker dealers and customers have readily available the quotes and trades from all regulated markets, so they are fully aware of the best prices when deciding what orders to enter and where to route their orders.

I'll turn now to our current model for disseminating and consolidating market information. The idea for our current model originated with the Commission's Advisory Committee on Market Disclosure from 1972. That committee's report recommended a system, in which each regulated market center would collect and validate its own data and then transmit it to a central processor for sequencing.

The processor, which would function under a set of rules approved by the Commission, would process the quotes from all participants even-handedly. The legislative history of the 1975 amendments makes clear that Congress shared the committee's view that any central processor of market information be neutral.

Any exclusive processor of market information, in effect, would be like a public utility, and, thus, must function in a manner which is absolutely neutral with respect to all market participants. Accordingly, Section 11A granted the Commission broad powers over any exclusive processor of market information in order to assure, among other things, the processor's neutrality and the reasonableness of its charges.

In its rule-making implementing the 1975 amendments, the Commission adopted forms to enable the registration of any exclusive SIP as required by the statute. It also established procedures through which market information system plans jointly established by the SROs are approved and overseen by the Commission.

Each of the CTA, CQ, NASDAQ/UTP and OPRA plans has been filed with the Commission pursuant to these procedures, and each of their administrators and processors is registered with the Commission as a SIP.

And the Commission oversees the operation of these plans in accordance with its statutory responsibilities, the national market system principles established by Congress in 1975, and the regulatory framework that it has developed in the intervening years.

So, hopefully, this has given you some overview of the principles that underlie our regulatory framework, and I guess Joel would now want to turn to the representatives of each of the plans so that we can better understand how they operate.

Mr. Seligman:   Thank you, Annette. We have, as I indicated, three overview presentations that will be made first on behalf of the CT/CQ plan by Robert Britz, who is associated with the New York Stock Exchange. Bob, why don't I give you about 20 minutes to lay out the framework here.

Mr. Britz:   Thank you, Joel. I'm happy to be here representing the Consolidated Tape Association and certainly representing the New York Stock Exchange.

Joel has asked me to do a, sort of, CTA Market Data 101 so that we can be on the same page factually, if not with regard to our opinion on the specific issues, and I'm happy to do that.

To mention straight at the outset, in the interests of full disclosure, to those of you who are not familiar with our Comment Letter to the SEC's Concept Release, we questioned the need for organizations like CTA going forward. And indeed, last April our board authorized the New York Stock Exchange to withdraw from the Consolidated Tape Association.

We are taking steps to do just that, and whatever the outcome of the deliberations of this committee, and whatever the Commission is to do going forward, subject to regulatory approval the New York Stock Exchange will not be part of the Consolidated Tape Association going forward.

I should emphasize that our view in that regard has everything to do with the future landscape of market data and nothing whatever to do with the last 25 years and the performance record of the Consolidated Tape Association, which in New York Stock Exchange's opinion is extraordinary vis-a-vis its mission; i.e., to make real-time Consolidated Tape Association data pervasive.

So with that -- the slides are mine, not Annette's -- let me start again Market Data 101. I have probably half a dozen slides. I'll try to go through them very, very quickly.

This is a very simplistic look at what might be called an industry structure in terms of market data. On the top line, you start with the information or the content providers, those are the marketplaces themselves who create and distribute the data, moving along to the consolidated tape, consolidated quote, in our case, which is a consolidator and a distributor of the data; essentially, a collector of a finished product for consolidation and redistribution to the next level, which have the Value Added Resellers, the vendors, and so on, who distribute that data through a number of different vehicles ultimately to the consumers of that data, be they broker-dealers, the buy side, individual investors and corporations.

In terms of trying to get us on the same page, I would ask you to focus on that oval consolidated tape and quote system. I won't dwell on that because we have handed out about 20 pages of chapter and verse vis-a-vis how CT/CQ works, governance, and so on, but let me make a couple of points as long as we're on the subject.

Number one, it is literally a joint venture among the various national and regional exchanges in this country and the National Association of Securities Dealers, and their job is to oversee the distribution of trade and quote prices.

In so doing, they oversee systems plan, systems development. They monitor ongoing operations, and they literally administer the CT and CQ plans. The governance is one vote per participant, and at the outset that was very pure. It is less pure today because a number of the participants have affiliated.

So for example, the American Stock Exchange and the NASD are now affiliated, as is the CBOE and the Cincinnati, essentially, creating two votes for those affiliated organizations. Most action on the part of CT requires a majority vote. Plan amendments, however, require unanimous approval.

The CT and the CQ plans govern two distinct networks. Network A deals with consolidated trading in New York Stock Exchange listed issues for which the New York Stock Exchange itself is the administrator, and Network B governs the American Stock Exchange traded issues for which the AMEX is the administrator.

The plans require contracts vis-a-vis the vendors, the Value Added Resellers that redistribute the data, and also, on the part of professional subscribers, vendors who subscribe to so-called non-professional investors engage in a contract with CT on behalf of those investors.

CT/CQ revenues overwhelmingly derive from professional display units. About 85 percent of the revenues come from that category. CT/CQ revenue distribution is along the lines of market share of trades, as opposed to market share of volume.

Both plans provide for pilot programs, and both plans presently use the Securities Industry Automation Corporation as the data processor for those plans.

With that as a backdrop, let me quickly try and get you caught up vis-a-vis the current landscape. The first thing I would say about that is that Network Market A data is pervasive. When this plan was created 25 years ago, there were approximately 40,000 professional display devices in existence, and that literally was the end of the discussion.

If you fast-forward to today, more than 100 million individual investors have access to free real-time data via public web sites. Another 70 million have access to free real-time market data via television networks. 12 million have access to largely free real-time data through their brokers and other financial intermediaries.

Another 700 individual investors access the data via subscription to vendor services who service non-professional investors. And today, as opposed to the 40,000 display units that existed in 1975, there are approximately half a million professional display units worldwide.

You can get this data today via PC, via PDA, telephones, pagers, ATMs, television, public ticker displays. You can get it in your home, in restaurants, at shopping malls, libraries, airports, even airplanes and even standing on the sidewalk in Time Square.

The simple truth is you have to live in a home that neither has a telephone or a television nor a PC, and have to avoid frequenting places that have such devices in order to avoid the data, and that's not by accident.

I go back to the mission of CTA, which is to make real-time market data pervasive. They have done the job fairly well. An important factor leading to the growth that I've just outlined is the innovative product and pricing initiatives on the part of CTA. They have an extraordinary 25-year record of enhancing the transparency of our markets.

Speaking for the NYSE for the moment, as the saying goes, you ain't seen nothing yet in terms of market transparency. In very short order, investors and viewers of all types will be able to see the New York Stock Exchange limit order book on television via CNN/FN, via CNBC, Bloomberg, and so on, and anyone, frankly, who cares to carry it.

Also, in short order, investors will be able via NYSE.COM to literally navigate through a virtual trading floor to the point of sale in any individual stock they care to go to, view the level of activity in that individual stock in terms of the velocity of trading, also view the limit order book and query the entirety of the contents of our order database on line, interactive, on demand.

So I think augmenting the CTA's 25-year record of transparency I speak for the New York -- I believe it will be true of our CTA participant markets -- we've only just begun in terms of making our markets increasingly more transparent.

The second point I would make in terms of the current landscape is that broad constituent participation with SEC oversight has produced fair and reasonable market data pricing. By broad participation, let me describe very briefly the process by which the CTA either introduces a new product or a new pricing program.

It very often literally starts with a user. It's very user centered. It either starts with us going to users testing a new order, or, more frequently, it starts with the user coming to the New York Stock Exchange.

We then take the raw material of that idea, attempt to develop it, play it back to a broad representation or reasonable representation of users. To the extent it plays well, it then bubbles up through committees at the New York Stock Exchange leading to our board of directors for approval of a new program.

If, in fact, that happens, and I would remind you that our board is 50 percent broker dealers; i.e., users of the data, if, in fact, that happens, it gets filed with the Securities and Exchange Commission for their scrutiny and for public comment and scrutiny by members of the public and other members within the broad market data and investment community.

That's what I mean by "broad constituent participation." You should understand again, going back to our board, that market data -- the NYSE's budget including market data, and I'll get to market data's contribution to the NYSE's budget in a moment -- is reviewed by our board on an annual basis and on an monthly basis in terms of the actuals versus the budget.

It's a fact that this process has yielded the following kinds of results. Most of the market data fees in the Consolidated Tape Association are at the same levels they were in 1976. The last professional fee increase for display units was in 1992, a single increase at 6 percent.

On the non-professional side, there have been both substantial and recurring fee reductions. All of this has occurred while production, the output, has increased dramatically.

This is a look at global market data fees. The source is the FIBC. What you see is that Network A very close to the bottom of the page has an average display unit fee of $25. It's among the lowest anywhere in the world.

This is a look at professional display unit fee over time, and, as I said a moment ago, it has been constant in pricing terms, and, in real terms adjusting for inflation. Obviously, over that period of time, there have been significant decreases.

This is a look at the non-professional fee schedule -- not fee schedule but the prices associated with that. There was no non-professional fee in 1983, and so for an individual investor to have a display unit of CTA data it was $168.50 per month. The non-professional fee was created in 1984 at $13.50. Today it stands at $1.

This is the same data looked at in a slightly different way. It's a productivity chart. It's the unit cost of market data, and what that suggests is that in 1985 it was about $1 per trade and per quotation. It's now down to 23 cents and sinking rapidly.

The last point I'll make on the fairness of both the process and the pricing framework is this a look -- and this is NYSE data only. This would be different for other participants.

This is a look at the contribution of market data over time as a percentage of NYSE revenues, and the only point I would make there is that it has been relatively constant at between 14 and a half and 17 percent of NYSE revenues.

Obviously, I've stated we think that the pricing framework is very fair. Whether it's fair or not is for others to say, not me, but I would suggest that this charting clearly indicates that it is no more or less fair than it was in 1975 when CT and CQ were born.

The other thing I would suggest is that a government sponsored cost-based approach will likely increase market data. I would refer you to our letter in response to the Concept Release. I won't dwell on this.

I simply would ask you or ask you to ask yourself the question given the pricing decreases I have just shown you and the productivity increases, would that kind of a performance record have been achieved under a government mandated rate-making kind of scenario?

We would suspect that, on the contrary, however well-intentioned, such a scenario would license frequent price increases. After all, CTA's costs go up every year. The New York Stock Exchange, and I'll assume other participant markets, costs go up every year, and if we were to recover our costs, that would imply frequent price increases at the CTA level, and the record has been just the opposite.

That kind of an approach would likely reward inefficient producers, stifle the kind of innovation and productivity that we have seen at the CTA level, and certainly add a level of incremental costs associated with administering the bureaucracy and compliance with that as well.

To the extent that this committee and that the SEC is going to restructure market data framework, including the pricing framework, it's fairly obvious that one eventuality is that there will be winners and losers.

And the question that we need to ask ourselves is is it better to produce those winners and losers via a broad-based constituent-driven process or by government mandate? We would, obviously, suggest that to the participants a user-centered process is a much more reasonable approach.

The last point I'll make, trying to keep within the timetable, is that market data revenues are an important source of funding for CTA market participants, and that varies from participant to participant.

At the NYSE, it's about 17 percent of our revenues, extremely important but not at the level of other markets. It's absolutely oxygen for other markets.

One of the things that I think this committee and the Commission in general has to be careful about is that given the importance of this as a funding source that we not do anything that hinders markets from their ability to make very fundamental technical infrastructure kinds of investments, in order to maintain their operational stability.

You have to distinguish the CT, which is the collector and the consolidator of data, from the market centers themselves which produce the data. To the extent that the NYSE -- which is what I know best, so I'll put that hat on for the moment -- does not make the kind of switching and order processing infrastructure investments, does not make the kind of network upgrades which run into the many millions of dollars on the front end, the data never gets to CTA on the back end.

Again, CTA is presented with a finished product. CTA is itself, and it's, perhaps, helpful to think of it this way, as a passive vehicle. It really is a proxy for the participants in the marketplace, and I think it's very important to consider the importance of this funding source and how this funding source is used.

Certainly, I know at the NYSE market data does not recover its market costs at the NYSE. It is, in fact, happily subsidized by other revenue sources. Notwithstanding that, that 17 percent equates to about $125 million, which does go for the kind of technical infrastructure investments that I've mentioned.

I've always found it a bit ironic that some of the noise over CTA has come from the on-line community, a community that has a pretty poor track record in terms of operating performance. One was recently quoted as saying that it would be unthinkable to plan and implement against peak utilization.

That's exactly what NYSE, the other participants and CTA does. We plan against peak utilization, and, in fact, we plan against multiples of peak utilization so that we do not have the kind of operating performance that others have suffered.

The NYSE, and again, I'm speaking broadly, more broadly inclusive of the other participants, is, at the end of the day, in the business of manufacturing prices. We tell the world what a fine slice of Exxon or IBM is worth on a moment-to-moment basis.

We're all about creating and moving information, and the value we create has everything to do with information, on the one hand, and fast, secure, reliable delivery systems, on the other hand. That's where we spend a good deal of our money, and that's where the market data revenues that accrue to the NYSE are invested in.

I think my time is up, Joel, and I'm happy to stop.

Mr. Seligman:   All right. Let me, just for clarification, you began with, let us say, a memorable sentence, and let me paraphrase it.

"The New York Stock Exchange is taking steps to withdraw from the CT/CQ subject to regulatory approval." I just want to tease that out a little bit. Without offering a formal legal opinion, I agree with you that this would be subject to regulatory approval by the SEC.

Is it your representation of the New York Stock Exchange's position, in effect, that the system is broke, that it's hopeless, that you're only interested in the new model, or is it your representation that under some circumstances you would be less interested in withdrawing from the CT/CQ plan if it operated in a way that, from your perspective, was viewed as a wiser one?

Mr. Britz:   Joel, we simply think that the plan is unnecessary in today's environment with today's technology. Some of what has been proposed in the Concept Release and elsewhere is about putting regulatory bandaids on top of a plan, a plan which has been characterized as a problem.

And the problem is the "single-source monopoly." It would be our view that rather than leave the problem of the single-source monopoly in place and put several layers of bandaids on top of it, given that the plan doesn't need to be in place going forward on account of technology developments, it's much better to offer a very straightforward solution to what others see as the problem, eliminate the plan.

And without getting into the details of that, in a broad overview kind of way, the infrastructure could function tomorrow without CT/CQ exactly as it functions today. I mentioned earlier, as we speak, SIAC is the processor.

That doesn't have to be the case going forward. There might be competing processors going forward, and that would be perfectly okay with the New York Stock Exchange.

Mr. Seligman:   I suspect we will have opportunity to explore how we might be able to function without CQ in the future and appreciate your opening remarks.

Let me, at this point, turn to Rick Ketchum representing the NASDAQ and ask him to, basically, give us a similar overview of the operation of that system.

Mr. Ketchum:   Thank you, Joel. You have at your seats a description of the NASD/Unlisted Trading Privilege Plan. I will take the first couple minutes here to, in recognition of the number of things we want to cover this afternoon, I'm not going to repeat a lot of details that are included in this document and also are generally consistent with Bob's description of how the CTA operates.

I will try to note the differences that exist in the NASD/UTP plan today as well as the context of that plan, which is probably important to understand, and then, taking off my NASD/UTP hat, recognizing that Bob and Jerry at minimum are here to reflect their personal views, you'll discuss a little bit of NASDAQ's thoughts on some of the issues that Bob raised.

First, vis-a-vis the context of the NASDAQ/UTP plan, the plan stems out of the desire of exchanges, under this special statutory standards, to trade securities not listed on an exchange to begin trading NASDAQ securities, and the SEC approved a pilot plan in 1990, that was swiftly superseded by the initial UTP plan that was struck between the NASD and the Chicago Stock Exchange.

The original signatories of that UTP plan, in addition to the NASD and Chicago Stock Exchange, were the American Stock Exchange, Philadelphia Stock Exchange and Boston Stock Exchange. The American Stock Exchange shortly thereafter dropped out of the plan, and Philadelphia and Boston operated only on a limited participant basis with regard to the small amount of trading they did in NASDAQ securities that happened to be listed in their market where they generally accounted for a very small market share.

More recently, the additional active participants have been increased, although not with respect to actual trading yet, and that came with the Cincinnati Stock Exchange becoming a signatory to the plan in December of 1999, and the Pacific Stock Exchange joining the plan last month in August of 2000.

That, obviously, creates a future of the NASDAQ/UTP plan that will be, assumedly, very different than about its past. Another significant point up front to know is that because of the relatively small number of active participants; i.e., two, the plan has remained in an interim fashion with a variety of accommodations that now really need to be looked at and addressed as the plan evolves from operating in an interim fashion to a permanent fashion.

The differences or things that are worth noting of difference is with respect to the NASDAQ/UTP plan. And again, understanding them, one has to understand the context that, effectively, they sprung out of a two-party arm's-length negotiation between NASDAQ and the Chicago Stock Exchange, as Chicago began trading Stock Exchange securities and over time during periods of time unlike today where the Chicago Stock Exchange traded a relatively number of Stock Exchange securities with a very small market share, as I say, unlike today where Chicago trades more NASDAQ securities with a more substantial market share.

That led to two-party agreements with respect to the distribution of plan revenues on an interim basis that are somewhat different than CTA. Again, they reflected the fact that Chicago and NASDAQ disagreed with respect to the manner of calculation of revenues, both with respect to which technological costs should be factored into it and the possibility of other costs such as regulatory costs and how they might be factored into it.

As a result, in an effort to reach an interim agreement, NASDAQ and the Chicago Stock Exchange agreed to a distribution plan that both was calculated somewhat differently with a blend of share and dollar volume, as opposed to trades, as Bob indicated with respect to the CTA.

And secondly, in, essentially, exchange for a simplified calculation of the revenues and the costs to be subtracted from them, essentially, measures that involved a floor and a cap with respect to the revenue that could be passed through in the plan were agreed to and adjusted overtime during the life of the interim plan.

In addition, with respect to voting, the plan reads and looks somewhat like the CTA plan. While many votes are majority basis, there are areas that require unanimous vote, and those range from areas such as plan amendments to areas relating to the terms under which the plan processor operates and any removal of the plan processor, which, I guess, gets to the third point of difference in the NASDAQ/UTP plan, again reflecting its nature and limited trading volume at the time.

Unlike the environment with respect to the CTA plan, NASDAQ operates as the plan processor, albeit with commitments of neutrality with regard to the collection and dissemination of that data for the UTP plan.

That again reflects the fact that at the beginning of this process there was no active participants in NASDAQ securities other than NASDAQ, and there was, I think, a mutual desire to retain it at as limited as possible additional cost increases resulting from the plan.

The question of the exclusive processor and how it operates going forward I think is very much a matter that we expect to have discussions with respect to any future interim or permanent plans with regard to both Chicago and the new participants that are looking to actively trade NASDAQ securities.

You requested, Mr. Chairman, information with respect to pilot programs. Without going into the eloquent defense of the revenue creation and fee allocation of the plan, I agree with much of what Bob said.

NASDAQ, as well as CTA, have implemented very similar pilot programs all of which have been submitted to the SEC and approved by the Commission. We do believe pilot programs should be submitted.

They relate to reductions in the non-professional user fees with respect to the best bid and offer dissemination provided through the NASDAQ/UTP plan from $4 to $1, and the reduction for the entire stream of data on a bulk of all market makers and ECN's participating through NASDAQ and the other exchanges that may participate in the system in which that -- in the year 2000, that has recently been reduced from the previous charge of $50 down to $10, providing dramatically greater opportunities for individual investors to access streaming data than had existed before, and lend dramatically greater opportunities for those brokerage firms that choose to compete providing increased transparency of trading of NASDAQ securities than had existed before.

With respect to our current issues that are somewhat unique facing the NASDAQ plan, I think a couple of them deserve to be noted, and then I'll, perhaps, take off my hat and talk from a NASDAQ standpoint.

First, the other area of some discussion with respect to at least new participants and an area of intense controversy, so it's probably useful to clarify how it operates with respect to the NASDAQ/UTP plan is the NASDAQ's proposal to create a Super-montage display.

Without going into details, that display would involve a continued bottom of the screen that looks like today's and the top of the screen that would involve a consolidation of all NASDAQ quote information as well, on a voluntary basis, any other exchange information at, around one level, multiple levels, providing the ability to know what people are interested in buying or selling to the extent they voluntarily provide it away from the best bid and the best offer.

It's important to clarify with respect to NASDAQ Super-montage proposal, putting aside the pros and cons of that proposal, that with respect to any UTP change, NASDAQ must emphasize that it's open to different means of interacting with that exchange.

With respect to the interest of the Chicago Stock Exchange, NASDAQ has moved ahead and reflected Chicago's at least preliminary desire to relate from a linkage standpoint and automatic execution basis and to have its information included in the Super-montage display at the top of the line,as long as its agency information is accorded a priority equal to any agency information reflected from the NASDAQ market.

With respect to other marketplaces, however, NASDAQ has emphasized and has stated in its filing that it is up to each individual market to determine whether they wish to be included in the Super-montage top-of-the-line display, that we will be more than willing, as plan processor, to accept that information and only disseminate it as part of the consolidated display lines and not include it with respect to Super-montage.

On the issues that you raised in your letter, Mr. Chairman, with respect to -- and this morning with respect to consolidation and additional transparency, first, with respect to additional transparency, I passionately agree with what Bob said before.

I think that the opportunities for greater access to market information over and above the consolidated best bid and offer type information that is available in competing markets today is critically necessary if markets are going to operate efficiently and if investors are to be well-served.

Moving into a decimalized environment, available information that only reflects the best price of every market is, at best, limited information and effectively doesn't allow you to, in a meaningful way, identify the trends in the market and what's really going on there.

Therefore, I think it is absolutely critical to identify ways to find greater transparency than what any of the plans provide for today, and no restriction should be placed on any market that wishes to provide greater transparency.

With respect to the questions of consolidation, we have a somewhat different -- I guess substantially different view than the New York Stock Exchange perhaps because we have a little bit different history or perhaps because we don't fully understand how it would work.

Our history is different because we've had the benefit of operating on the listed side as the third market, now the NASDAQ inner market, environment as a secondary marked, and we do recall, as Annette indicated before, that the inevitable result of that competition is that vendors will not carry information with respect to other markets in anything close to a non-discriminatory manner because of the costs involved, and that prior to the vendor display rule that information was difficult, if possible at all, to effectively access.

So we do believe passionately that a means of providing consolidated information is terribly important. We also are unclear as to how one works without an operating plan, but that may reflect a lack of understanding, and we look forward to hearing more today.

We agree conceptually with the concept that everybody should sell their own data. From a free market standpoint, it makes a great deal of sense. However, we're not operating under a purely free market. We're operating in an environment where the Commission, we think for good reasons, has chosen to require that vendors provide access to investors of the information of the best prices of all competing markets.

And separately, the Commission, I think again for good reasons, having lived through that history as well, has required that ECNs have their information consolidated with respect to some competing market, whether that be NASDAQ or an exchange. We think both of those things were very important, right things to do for the SEC.

Given that, if all of us were given the ability to separately negotiate our rights with regard to vendors, that seems like fun from our standpoint, but we're not clear how it works terribly fairly for vendors.

Since they're required to make consolidated information, it's difficult for us to see how each of us wouldn't be in the position to exact our pound of flesh and dramatically increase the cost to vendors of that information, and with that, dramatically increase the cost to investors of vendors providing them that information.

So that may reflect a lack of understanding of how it would work, but we're not clear how the vendor display rule can be squared with a perfect free environment. And with that, Joel, I see the rest of my time is up.

Mr. Seligman:   Appreciate it, Rick. Let me, at this point, turn to Ed Joyce, representing OPRA. You have, I take it --

Mr. Joyce:   Actually, I'll take that dangerous step of straying from prepared remarks. Being the third in line presenting information on market structure and the OPRA plan that was modeled after CTA, I will hold back on repeating everything that was just said on the organization of OPRA, and just go in and try to identify the unique differences between the options market data that comes via OPRA and the topics that you've just heard, which were covered very thoroughly, by the way.

First, I'd like to clarify I do represent OPRA as I look at the overview of where we have come from and what OPRA is. As I look to some opinions, look forward as to where we may be going, I would be representing CBOE.

I guess relative to OPRA it would be fair to say that all the OPRA participants have all the same concerns over the money that's on the table, and the revenue streams that support many other programs and that are supported by the exchanges in their regulatory efforts.

So with that being said, I'll give and you couple minutes on the background of OPRA. OPRA is, basically, the CTA of the options world with six participants, five being active currently, and it's modeled, basically, after CTA.

The data that comes into the central processor, which is handled by SIAC also, is communicated to the world through the vendors. There are some differences, and in the handout, the OPRA, with the blue cover sheet handout that went around, I'll point to a couple of the differences.

And I think the most significant difference, when you look at the OPRA world versus the stock side of the world, is the amount of data. I don't have to tell the vendors that are here that there's a lot of information that goes out via OPRA. 70 percent of the market data that's distributed in North America is options related data.

Given the burden that comes with that, and some of the issues that we're facing right now, the solutions that relate to the OPRA problems of the future may be different than the solutions that relate to the stock side.

I think it's fair to say that we'd be open-minded on the consolidation issue, but as Rick, I don't think I completely understand how it would work.

Especially, when you look into the world of options and we're at the front end of a linkage world where we'll be linking the markets with a substantial amount of the executions being done electronically, having synchronized bid/ask information is critical. Having complete transparency I believe is critical.

One of the charts in the packet entitled "Message Per Second Growth" will give you a sense of one of the key differences in the markets.

If you go back to 1998, the OPRA market was disseminating 300 messages a second. We're currently in the 4,000 message-a-second rate with current capacity of 8,000. Projections over the next 18 months go from 12,000, 24,000, ultimately 38,000 messages a second.

The next page in that packet will give you an idea of what's driving that. Looking backward, it's the number of classes that are listed, the amount of series that are added as markets move, the multiple listings, a new exchange, I'm sure more exchanges on the horizon, the market volatility in the tech stocks with stocks fluttering in price and driving auto-quote systems to disseminate thousands of quotes, it, obviously, drives the number of messages per second at a rate that we've never seen before.

A current issue which we don't have a complete handle on what the impact will be, there have been studies evaluating the impact of decimals. If we were to go to penny movements in the option market, across the board the amount of capacity that would be necessary would dwarf what we currently have, and the capacity rates that are referred to on that prior chart are indicative of what we could anticipate in that world.

So there are quite a few differences. Some of the issues are the same. We completely support the transparency. The central processor, as we move into the intermediate term that we're talking about, I believe is critical to have an effective linkage that is on the table currently in the option market.

The number of automatic execution systems that are in use I think also bring a burden that must be dealt with, with instantaneous information that's available to everyone showing the various markets.

Today, there really isn't a consolidated NBBO being disseminated by OPRA. Consolidation is done at the exchange level or at the vendor level, and I believe we have to look at that issue.

And I don't look at the chart that shows the number going up and saying, "Well, we just have to add capacity." I recognize that we have to find more efficient ways to communicate this information, smarter ways to determine which information is critical, in order to address the growth of the future. It can't just be buying bigger boxes. I don't think that's the long-term solution.

As I mentioned before, we are open-minded on the issue of consolidation. As I look long-term, I think that's fair to say. In the short-term, consolidation is absolutely a requirement to support the transparency that we're looking for, and I look forward to participating with this group and trying to address some of those difficult issues.

Mr. Seligman:   Thank you, Ed. And also, thanks to Bob and Rick for their overview presentations. We are ahead of schedule. What I'm going to suggest is we begin a broader conversation at this point, continue to about 3:00, then take the scheduled interruption at that point for 15 minutes or so continue until our adjournment at 5:30.

Teasing out from the basic thoughts articulated by Bob and Rick and Ed and the framing of the issue, two fundamental questions on our plate are, first, a question, in effect, of ends.

Should we continue with what was the fundamental objective of the '75 Act to have a transparent system where relevant market information was available to all relevant individuals on terms that were fair, reasonable and non-discriminatory?

And then there's the question of means. What is the mechanism by which information is conveyed? Today, the dissemination is through the CTA, the NASDAQ, the OPRA type of plans. I'd like to get a sense of initial points of view from each of you in the room that care to share them.

Should we retain this end, the basic transparency goal? It's clearly one that Annette Nazareth spoke forcefully in favor of. We, as an advisory committee, certainly have the freedom, if it seemed appropriate, to say it's the wrong end.

Second, if we should retain the market transparency objective, should we retain more or less the current systems of consolidation, putting to another day questions of how the systems might be improved, whether it deals with fee structures or governance or public disclosure of information or pilot programs, or what have you?

Let me, perhaps, start, Devin, with you, and I do so both because people almost never start at the end of the alphabet or counter-clockwise. I was told by Annette before we began we're the only advisory committee currently functioning for the SEC, so we're going to set lots of precedents here.

Mr. Wenig:   I think you asked two questions. One is from a vendor perspective do we agree with the end, which is a transparent market, and we certainly do. I guess I would ask what we all mean by a transparent market.

I was very interested in comments by my colleagues from the exchanges about the extent the market data has penetrated our culture, to the extent that market data has become such a part of the American way, that it's on television and pagers and all over the place, and to what extent that that has helped --

Mr. Seligman:   Devin, excuse me for one second. We're really interested in hearing you, so if you can turn on the mike.

Mr. Wenig:   Is that better? I was just saying that I was very interested to see the statistics to the degree at which the CTA and the plans have facilitated the wide penetration of market data through our culture, through television, through pagers and through screens.

Is that facilitating a transparent market? Is that real-time data? The data that's on the ticker at CNBC is not real-time data. That is a very thin slice of data that is not real-time and is a very thin cross-section of the market. I know that because it's a Reuters data feed that feeds the CNBC ticker.

There is a remarkable explosion of market data, and I think we may have to start by taking a step back and saying, what is a transparent market? It is not just an options problem, although that is certainly a large part of it.

A week ago, when Intel traded 300 million shares, the update rate on Intel was greater than the rate that the human eye could see on a screen. So this is very important, and I think we do have to deal with fundamental principles,which is what do we mean by a transparent market?

What is going to work when updates rates reach 30,000 messages per second, which they will against decimalization. We, as a vendor, serve multiple segments of the market.

We're very happy to do that. We think competition is good. But ultimately, the market will need flexibility to determine what information is relevant and not. I don't think the very simplistic formulas that have worked in the past, which is real-time or delayed data, will apply in the future.

So I think in terms of a means, we certainly are in favor of transparent markets. We're in favor of competition to get there. We're in favor at a high level of the economic interests of the owners of data to realize an economic benefit of that.

But I think we really will have to take a step back and say what are we trying to achieve by transparent markets? I think that's a very fundamental principle which will impact your second issue on the means.

Mr. Seligman:   And just again, if you could briefly be more precise as to where you are with respect to the consolidation and means issue?

Mr. Wenig:   I think that there are a number of issues that are inherent in the current system. One of those is the one I just raised. The other is from our perspective, sitting above, or below, depending on how you see it, the plans, there are remarkable inefficiencies in those plans.

Each of the exchanges that under-sits those plans has a separate contract. They have a separate way that data is disseminated and billed and administered. That causes, from our perspective, a remarkable amount of indirect fees or costs which we pay, which ultimately our clients pay, which ultimately retail investors pay.

And we certainly think there are better ways to do that. One of those ways may be competition, but we'll wait and see how the debate unfolds, but we certainly don't see the current system as being the most efficient way to distribute market data.

Mr. Seligman:   Appreciate that. Eric Roiter representing Fidelity.

Mr. Roiter:   Thanks, Joel. I think, on your first question regarding transparency, it's a little bit like motherhood and apple pie. Of course people are in favor of transparency.

There are questions, though, of how you define "transparency." I think, certainly, with regard to last sale information that's pretty easy. Everybody, I think, would agree that real-time dissemination of last sale data is a irreducible objective of the national market system.

With regard to quotations, again, I think everyone would agree that the best bid and offer should be displayed, and any other bids and offers that investors and market makers and others are prepared to expose in a market, or in a intermarket system that would accord time and price priority, ought to be displayed and given transparency to all who would like to access those quotes and orders.

I think there is a point at which investors, particularly large institutional investors, would want to keep some of their buying or selling interest in reserve because the very fact of their buying and selling interest can itself move the market.

And hence, we would have reservations over any notion of transparency that compelled market players to expose all of their buying and selling interest.

There ought still to be a place for market orders because without market orders you would not have the interaction that the national market systems contemplates, and investors ought to be free to choose between market orders and limit orders and when they would use either.

With regard to the means, I think we start with the basic precept that regulation has a place, and if that means regulating the consolidation of market information, that certainly has its place.

But that place is arrived at only when careful and thoughtful analysis of ways to maximize competition in the dissemination of market information is exhausted. It may well be that, after considering all the practical alternatives, that the Commission and this committee might arrive at the conclusion that the basic construct that has operated for the last 25 years in consolidating information ought to continue. I am of an open view on that question. It may be that there are other ways to provide for a consolidation, ways in which competition, perhaps, can be greater achieved than under the model of a single consolidator.

One possibility might be, if a conclusion is reached that a single consolidator is necessary, that that be a function put out for bid, and not only the existing SROs and the securities processors affiliated with SROs be afforded an opportunity to bid, but others now in the internet age that are in the business of moving data real time -- and this is a very short list, but I would think it would include Microsoft, Yahoo, Andersen Consulting and all of those others that are developing new economic models in the internet world -- ought to be solicited to see whether they can come up with a model and a pricing structure that would enhance competition in the consolidation of market information and the distribution of that information.

I'm also of an open mind as to whether all of the steps that are necessary to gather and to consolidate and to distribute market data are steps that one consolidator must do. It may be that different consolidators can do different steps in that process.

Mr. Seligman:   Eric, I appreciate it. Peter Quick representing AMEX.

Mr. Quick:   Thank you. Transparency is crucial to the integrity of the markets. Price discovery is in a constant mode of improvement. New systems are being developed on all the exchanges which will expand that transparency with the capability of looking into the books.

Development of hand-held devices by options-based markets will also improve that with input from the floor broker. Market regulation, member regulation and market operation should not be overlooked as an ingredient to ensure transparency.

I don't think we have the full ramifications yet of decimalizations with the option prices only being in increments of nickels and dimes, and what the full impact will be if and when it does go to pennies as well as a limited view of what has happened with the equity markets in that respect.

We believe the consolidation of the information is crucial to transparency. We don't think the system is broke, but it could be improved. We believe that SIAC does a great job for both CTA/CQ and OPRA.

SIAC has an affirmative obligation which I think is very important in terms of its utility out there that doesn't -- that is regulated, that is -- its owners being New York Stock Exchange and AMEX. It's extremely important for the integrity of the markets for, I think, a function like that to remain with a reliable third party.

It may not be the only one, but certainly it has been a reliable one up to this point, and when Bob Britz before talked about peak utilization, the exchanges, especially the primary exchanges, have that affirmative obligation to be there for Easter Sunday when it is overflowing and be able to handle the crowd.

Mr. Seligman:   Thank you, Peter. Gerald Putnam, representing Archipelago.

Mr. Putnam:   We think that transparency is key. A consolidated quote is great, but in the decimalized world that we're moving into, NBBO alone is not going to be good enough anymore. We're going to have to see a lot more prices in-between what's current, a sixteenth world in order to see the same aggregated liquidity in a decimalized world.

So NBBO plus limit order book is going to be critical. We believe that we should substantially modify the current CTA/CQ/AITS and NASDAQ/UTP plans, that single-veto structures are unworkable and must be fundamentally changed,that market data fees and dissemination should be determined competitively, and I say this sincerely with all due respect to the New York Stock Exchange, that the New York Stock Exchange speaks with forked tongue.

You've given us some overviews of some wonderful ideas about market transparency and data visualization, but the New York Stock Exchange is the first one at the table complaining when a handful of ECNs decide to give away their quotes to Yahoo Finance.

Not to single out the New York, Rick, we seriously are concerned with your ability to remain neutral while you talk about changing your one hat and put on your other hat.

Mr. Seligman:   Gerald, let me just interject here. I know there are strong views, and certainly a recitation of facts is relevant. But let me encourage everyone to the extent we cannot personalize I think it would be a worthwhile and constructive step.

Mr. Britz:   Joel, if I may, for the record, we applaud Archipelago giving out its limit order book to Yahoo and any other distribution means it cares to. So there's a misunderstanding somewhere.

Mr. Putnam:   Okay. We also believe that revenue-sharing by static formula is unworkable, and we don't believe in exclusive SIPs. We would like the committee to consider and we certainly don't have any of this figured out, we think a competitive structure should be considered.

And we think that the Commission's creation of qualified ECNs could be applied to information processors, and the notion of a qualified information processor is something that we've been thinking a lot about.

We think each exchange -- and under a plan like that, each exchange should be required to submit information to at least one qualified information processor, and, that as a transition phase, the concept of a common carrier using the existing infrastructure of SIAC and NASDAQ system is one where competitors can come in and use that infrastructure to promote competing systems or services is one way that we could accomplish that.

And then finally, we think that SRO funding should be unbundled from the information sales process that we would like to buy our SRO services, and know exactly what it cost us, and we'd like to be able to determine that.

Mr. Seligman:   Thank you, Gerald. Kenneth Pasternak representing Knight/Trimark.

Mr. Pasternak:   I'll try to confine my comments to be more market maker specific than free-ranging, and I'll also say that we totally agree on the end. I think it's the means or the devil's going to be in the details.

Rather than articulate some hard and fast positions, because I haven't developed them. I'm looking forward to developing more of this before I dig my heels in. I do want to comment on three or four observations.

One is that the lines between market utility SIPs, liquidity providers called market makers and order display discovery facilities are being blurred. In fact, I just gave a speech in Brussels, described the company, and people in the audience described us as a ECN and have described us as a SIP.

I'm not postulating that we're any of the three above, but I am saying that many of the functions are blurred. Secondly, I might say that if one is to believe that market data, by the way, is imperative to a good market, we would fully support that.

But the next case is as these SIPs, as exchanges and as ECNs become -- when, in fact, many of them already are for-profit businesses competing with liquidity providers, it becomes problematic to know who owns the value of market data if, in fact, it's viewed as an element that's incorporated in a business model. And I'll give you an example.

Knight Securities, for instance, as a market maker, about 40 percent of its transactions are displayed limit orders in identical fashion to an ECN, tomorrow would it be instructive to file as a SIP if, in fact, every ECN and every exchange for to file to retain competitive advantage against competing business models?

So I think, in conclusion, what I would say is there has to be a consolidation. There has to be a rationalization where the facility, the consolidating facility or the rules of the road, so to speak, are participant neutral.

Mr. Seligman:   Thank you, Ken. Edward Nicoll representing -- is it Datek?

Mr. Nicoll:   Yes. We're probably unique here in that we represent both the interests of an on-line broker and the exchange in the Island ECN. To answer your question specifically, we, too, would regard transparency as absolutely essential to the markets and motherhood and apple pie.

It is an interesting question in terms of how you define "transparency" today, and Island was the first marketplace to display its full book out on the internet for all to see, and many have followed since then.

I would agree with Jerry that the NBBO, in a decimalized environment, is no longer sufficient, is no longer a sufficient definition of "transparency," and that we will need to see a greater depth of liquidity to reflect the actual buying and selling interest in the marketplace.

With respect to the consolidator, I think at this point we have a strong bias for a free-market solution to the problems, but we, too, are open-minded and have not formulated hard positions.

I would echo Kenny's sentiments that we could see solutions within the existing framework or scrapping it all together and moving to an entirely new model, and we'll just reserve judgment as to what our opinion is until we move through that process.

Mr. Seligman:   Okay. I appreciate that. Mark Minister of Bridge.

Mr. Minister:   Yes. I speak on behalf of both Bridge Trading, the broker dealer, and Bridge Information System, a vendor. Certainly, as a broker dealer, we're very much in favor of transparency both from a viewing standpoint, as well as an access standpoint.

So simply being able to view transparency is one thing. Being able to access it we think is equally important. As a vendor, increased transparency and driven by decimalization causes a lot of pain, and the thought -- and we have attempted in the last year and a half to do consolidation of increased transparency through those firms who will make available to us a broader book.

So we have a sense of what the world ahead could be if, in fact, we had to deal with 20 or 30 purveyors of information instead of three. Three is a challenge, as has been already recorded both from a management and accountability standpoint, and certainly from a dissemination standpoint.

Bridge very proudly would only disseminate equity stock information if you also received OPRA information. This began in the early '70s. We no longer do that. We cannot afford, because of the amount of cost to it, to display the amount of OPRA data to every single user of our systems around the world.

And so we've actually unbundled that and begun --because of the amount of data involved -- had begun processing it on a per-demand basis. So I think one of the challenges that we have is how do you disseminate the huge volume of market information.

Our initial results of decimalization have been unbelievable in terms of the growth of quotation information. Is it valuable information? Does it create better markets? That's certainly questionable.

The value of transparency as it relates to market execution is -- I don't know that this committee will get into it but probably should because certainly the challenge of disseminating an increased amount of data is not one just facing vendors but everyone, and the ability to assimilate that data and make investment decisions becomes increasingly difficult.

We certainly are glad to participate on the committee and are, as others, hopeful of a strong outcome.

Mr. Seligman:   Mark, could you comment a little teeny bit on your views on consolidation?

Mr. Minister:   I like the idea of competing consolidators, and certainly we've viewed that, I think as Gerry's firm has, as an that's right we would want to participate and even with some of the people that have been mentioned as major consolidators.

However, I do think it is essential for consolidation because, as I say, as we've attempted to work across non-consolidated data information, particularly generated by new participants in the marketplace who have never disseminated market data before -- we've actually had to actually instruct them as to how to do it -- it becomes very difficult without consolidation, I think, to get a good transparent market.

Mr. Seligman:   Bernie Madoff, are you wearing two hats today, both representing your investment services and also representing SIA?

Mr. Madoff:   As far as I know, I'm only representing my firm.

Mr. Seligman:   Okay.

Mr. Madoff:   But I'll be happy to represent SIA also.

Mr. Seligman:   I'm delighted to have someone representing just one institution.

Mr. Madoff:   Well, I have to check with Cincinnati and the CBOE. First of all, I would say that with all due respect to the slide shows and the numbers that I think that will probably continue to be presented here, I, sort of, feel that some of the data as to statistics, as to costs, and so on, related to market data are probably misleading or out of date because there have been so many market structure changes over the years as to who wants the data, who is getting the data and how the data is used, I don't know that it's really that relevant to start looking at a history of what the costs of this market data is.

That being said, I feel that the present structure has done a tremendous job of bringing the markets to the point that they are at, and I think that -- I would also think it's fair to characterize it as saying that for the most part that was done in the public's best interest, and that was not done, basically, to serve one particular exchange or market center.

I also take a great deal of comfort from our firm's standpoint in knowing that the people that are providing that data or that are packaging that data and putting it together are very reliable.

As much as I love to be an entrepreneur and look at our firm as being an entrepreneur, I would tell you that this is a very, very difficult, difficult task, and I would have to think long and hard as to whether or not it's in the public's best interest, as well as the industry's best interest, to have somebody consolidating this information that is, basically, a profit-driven company.

I think that we all know that when we have to deal with bottom line numbers our motivations change, and our style of doing business changes somewhat. So I think that's something where I certainly don't think we should rule it out. I think it's something that a change like that would have to come after we look at this thing very carefully.

Also, the different types of data that are required or that are desired by different people is quite different, and somehow or other we have to figure out how do you charge for that data.

I mean, clearly, the active, hyper on-line investor may want as much data as possible. Institutions may want different types of data. Somehow or other I don't think it's logical to attach the whole industry on data that maybe only a certain segment of the public or the industry wants.

Basically, I would leave it with the thought that a lot of work went into getting to where we are today, and I think it's always -- it's interesting -- it's always tempting to say let's start anew, let's throw the baby out with the bath water type of a situation.

I've been doing this for 40 years, and I can tell you that every project is much more complicated and has a lot more barbs on it than when you first look at it, and I think that what's important is that we all, sort of, resist the temptation to, sort of, rattle sabres and say we're going to either withdraw or we're going to throw it open to competition, and so on, without first looking at can we fix the present structure.

Because I can tell you that whether it be ITS, whether it be CTA, although there are certain problems with both of them, they somehow or other miraculously have brought this marketplace to an amazing place.

Mr. Seligman:   Thank you, Bernie. Don Langevoort, who doesn't have formal representation but is a public representative.

Mr. Langevoort:   Yeah. I was wondering who you were going to say I represent. Actually, I see my role, and I suspect Phil does as well, as more a mediator and looking for places to find compromise and find creative solutions than one is going to represent any particular point of view or bring about information to the group, so I'm not going to state any prior impressions right now.

I'm really going to start out listening. It does occur to me, though, and probably worth saying that the history of this issue is inextricably bound up in the question of funding self-regulation.

I suspect, hearing what I'm hearing and knowing what I do about technology, that the natural flow of this group is going to be in the direction of finding most efficient solution to the provision of market information and the design of institutional structures.

And as we move to efficiency, I think it's going to be worth keeping in mind what that is going to do to the future of self-regulation, to the funding issue. We're probably going to come to a point at which self-regulation costs get unbundled. That's the nature of efficiency.

But if we go in that direction, I think it's worth this group keeping in mind that we ought to address what the consequences are going to be and keep future options in that area at least close to our consciousness.

Chairman Levitt:   Thank you, Don. Let's take a 15-minute break. We'll begin again promptly at 3:15.

(A brief recess was taken.)

Mr. Seligman:   Let me continue going around the room, just slightly amend the record.

I take it, Bernie, you are wearing a second hat?

Mr. Madoff:   Right. Yes, I am.

Mr. Seligman:   Okay. I cannot begin to tell you the number of days when I wake up uncertain of whom I'm representing as well, so I understand.

Rick, you have, I think, spoken to the issue, so I'm going to proceed on to George Jennison, who is representing First Union

Mr. Jennison:   Thank you. And like Kenny, I think, I come today with a lot more questions than I do conclusions. I have no conclusions. My heels are dug in nowhere. First Union's heels are dug in nowhere on this issue. We are very much at the beginning of this process. However, I would like to say a couple of things.

One is transparency is obviously great. The investor in the last few years has been the big winner of some of the battles that have gone on, the ECN exchange battle, if I could call it that, and clearly the investor has been the big winner out of that.

I guess when I think about transparency I think -- a couple of things come to mind. One is information here is not scarce. I feel like all of us probably in our lives every day try to drink from a fire hose and I think that's true with some market data.

I think useful information is scarce today, and I think you can look at the Island Book as an example of that, and I'm certainly not trying to pick on it. I think it's fascinating that we can pull up the Island Book on the web, go right down, see every order in the book on a given stock.

It's useful only to the extent that you care about the bids and offers that are in that one venue and the same will be the case with the NYSE's book on line. Perhaps the real value is in the consolidated information, and so I think consolidation is paramount.

I think value added information will be paramount. I think to that end, Rick's comments earlier about the Super-montage -- at the risk of sounding like an advertisement for the Super-montage, Rick -- I think the depth of book that will be there on the top part of the screen is going to be valuable, and I don't know how your discussions have gone with vendors about how that will be disseminated, but I think it will be a good lead in to what might be provided by other exchanges or other vendors with decimals coming, because clearly the inside bid and ask in a decimal world in pennies may not be what you need, although if you look at AOL today, it's still pretty good information.

I guess I would also say transparency is great. Information is great. Probably the most important thing, though, is having the linkages behind it that make it all work.

You know, all I have to do is think about Select Net and ITS to think about there's still some dysfunctionalities that exist in the market that we operate in today and I know, you know, we all kind of fight with those, and we all work hard to try to improve them, think of new solutions to those problem situations and try to make it better.

I guess just the only other comments I'd make here, when I think about the money involved here, it's really interesting. I hear such divergent views around the room and some views saying it's, you know, that market data is a loss leader or a loss perhaps, some saying it's -- you know, there's a big opportunity for gain there, or for exacting more efficiencies.

I guess, you know, when I think about the money, though, the important point of discussion, I think, is what the money from market data goes for and this brings me straight back to competition, and I think of the innovations that have happened in that last five to ten years in the equity markets.

I think to a great extent a lot of those innovations have been caused by the creation out of really nowhere ECNs, ATSs, et cetera, that through the grace of the SEC were allowed to operate with a business model that perhaps, you know, funded their operation at the beginning. And that's purely my view, maybe I'm the only one in the room with that view, but I think that caused innovation that has been extremely valuable to the marketplace.

That competition that came to bear caused innovation, in my opinion, and I think that's been very valuable, very beneficial, and I guess I would say to the extent that we can going forward, if we try to recreate this or if we try to bless what we already have, I think it will be very important to be sure that barriers are lower, innovation can flourish, and competition can flourish. And, you know, in that vein, unbundling of the fees and revenues will be, I think, very important.

Mr. Seligman:   Thank you, George.

We are joined by Commissioner Unger.

Commissioner Unger, would you like to make any sort of statement?

Commissioner Unger:   Well, I would probably like to echo the words that I'm sure you've heard from our chairman, to thank you. It's such a distinguished group of individuals to talk about an issue that is, I think, very important to the industry and very timely.

I did have a chance to talk to a number of firms about market data and some of the issues that especially the on-line firms were facing with respect to the cost of the data, et cetera, during my roundtables and had some recommendations in my report about it, so I am glad that you all are tackling this issue together, rather than us having a number of hearings on it, which I guess is the alternative, because it is something worthy of careful consideration and thought and certainly you all are the ones who are probably in the best position to have that dialogue.

So I thought it would be interesting to hear at least part of it, and wish you the best and let you know that if you ever want one of the commissioners involved in the meetings or whatever, that I would be happy to do so to the extent that I am allowed.

Thanks.

Mr. Seligman:   I will certainly welcome your participation whenever it's convenient for you.

William Harts is representing Salomon Smith Barney.

Mr. Harts:   Thank you. I'm just going to make a couple of quick points because a lot of things that we've been thinking have already been said, so I won't belabor them, but I think, in general, transparency is great when the customer or the investor wants it.

We have a lot of clients and many people around this table have a lot of clients, and some of our clients are around this table, that tell us they don't always want their orders shown and I can think of many ATSs that have built a business model that actually encourages anonymity and they have tried, some successfully and some not so successfully, to build large client bases around that anonymity, which obviously is the opposite of transparency.

So maybe what this group could think about is what can be done from a market data perspective, and maybe from an economic perspective, to encourage more transparency in the markets and what that really leads to a level playing field that allows the customer to decide, or if they want to abrogate that decision to their broker, what level of transparency is necessary for a particular order or a particular firm.

And then on your other question concerning should we retain the current system of consolidation, while we would certainly like to see more competition among SIPs and there's certainly a lot of room for improvement, not only on the technology side, but on the economic side, I also want to point out that the existing information processors have spent huge sums on infrastructure over the years that has served our industry well and I guess going to Bernie's point, we really have to be careful not to throw out the baby with the bath water, or to not utilize, if we can, the result of all that work.

Mr. Seligman:   Thank you.

Next we have Joel Greenberg, representing Susquehanna.

MR. GREENBERG:   Thank you. Just to tell you a little bit who Susquehanna is, we're probably the largest market maker in single stock options and index options. We don't unlike some have a large client base, we're purely in a market making capacity. We're also Nasdaq market makers and New York Stock Exchange specialists.

Like some other people at the table, we come at it with really an open mind. Obviously, we're in favor of transparency in the markets. One thing that I need to learn as we go forward is really the economics of the situation. I think that just throwing the charts up on the screen it's very hard to see exactly who is making what money where. Until you get down to that bottom line issue, it's very hard to see what the proper result should be.

Along those lines, I think one thing, I was reading through the information, is the lack of information on SIAC. I just would -- if it's possible that we could get some background information on that, and how the economics flow through SIAC, I think it would be an important part of the puzzle.

So, again, we are willing to keep an open mind. We have no preestablished positions.

Thank you.

Mr. Seligman:   Joel, I appreciate that.

Bob and Ed, you've each spoken before and obviously you'll be back in the conversation later.

Bob Forney representing the Chicago Stock Exchange.

Mr. Forney:   Thank you, Mr. Chairman. I appreciate very much the process that we're going through here today or beginning today.

I think we have certainly done well over the last six years because I think we've listened to particularly our customers, and because we've been willing to change, and I think that's what this is all about.

I agree with the notion that it's not broken, but I certainly agree that there are substantial improvements. Consolidation certainly has a place in the future.

Today, there are three consolidated points. Whether those three need to be one or the three become more than three, I, like I think the rest of the members of the panel, want to learn about that.

I think also in picking up on Devin's comment and Ed's comment about the increased volume of information, the inability of the human eye to see the information, which is clearly already there and on more than one day and more than one time during the day on quotes and could be there on sales in the not too distant future.

If that's in fact the case, then that begets the notion of abbreviation or summarization or selectivity or whatever, but I think that also suggests the importance of consolidation.

I would hate to think of an environment where we abdicate the responsibility for telling the world what the quotes are, what the prices are and just give us the blunt of the representatives, albeit that there may be one or two in the group that, you know, think that they're capable and well enough positioned to do that.

I think the consolidation has to take place, again, at as many places as is efficiently appropriate, and then, after that point, then we can deal with the notion of appropriate abbreviation, limiting some of my data as well as limiting some of New York's data that might be too voluminous.

I think those are the things that we should be looking at. Clearly, the notion that there is only a limit order and a market order, is a simplistic view of the future that we're going to be dealing with, and lots of these changes are going to come back, you know, day after day to confront us with the need for more change.

I don't, as we have demonstrated in our filing, our response to the concept release, we are not advocates of unanimity in the approval process. On the other hand, we've worked with the primary markets, as Rick Ketchum described in his comments, as well as New York, and certainly AMEX also, and we have also learned in that process that even though they're a competitor, they can provide independent aggregation of data and distribution of information.

So it can work the way it is and we are willing to listen to what is in the best interests of the industry.

Mr. Seligman:   Thank you, Bob. I appreciate that.

Carrie Dwyer, Representing Charles Schwab.

Ms. Dwyer:   Thank you. Well, I think this committee is fortunate in that most of the arguments pro and con have been laid out in excruciating detail in black and white over the last two years, so we have a pretty good record to draw from. And, fortunately, I won't go into all of that.

I would say that in terms of transparency, yes, Schwab is very much in favor of transparency. The questions Devin and others have raised is what does it mean today.

And also I would question that hasn't been asked yet, what does it meant to individual investors? They are not fully represented here. I'll do my best, but their needs are different than institutional investors. I think we have to find something that balances them both.

We got into this issue because we experienced a tectonic shift in our business that made market data, the current market data structure, uneconomic, and that was the migration of investors to the web.

That was two years ago. Even as we are resolving some of the pricing issues that came from that shift, we are moving into another era of decimalization where we are going to have another shift, with a system we're on record as saying that it's expensive, cumbersome and unfair, but principally the issue is its cumbersome nature, and that the quality of the information and the pricing of the information really reflect an era gone by in many cases.

Decreased depth of the inside quote, quotations that change multiple times a second, the limited snapshot of the current quote is not something that may be entirely useful to investors going forward.

And so as we talk about what market data means and how it's priced, we're also going to be talking about new forms of data delivered to customers and whatever system we evolve here needs to be able to address those needs in a timely fashion as customers' needs change, and as markets change.

I would also say with decimals the ability of investors to step ahead of one another at very tiny increments may lead individual investors, particularly, to believe that the markets are inherently unfair if we remain at this very limited NBBO as they are currently shown because it doesn't reflect the market.

So others have raised the issue of increased depth, showing more of the book and so forth. We are delighted to hear that the New York Stock Exchange is going to move forward with a greater look at the book, and we have supported Super-montage for the same reason. It's all to the benefit of individual investors.

In terms of consolidation, I would again say yes, it has been an enormous good for our country and our markets for the last 25 years or more, but I would urge us to figure out a way, and I don't have an answer, to have an effective and efficient way of consolidating, and I mean efficient in every sense of the word, consolidating data, because even now because of the high cost of consolidated data or its uninformative nature, there are folks moving to come up with other streams of data, other ways of producing data that may be less than 100 percent of a consolidated quote that is nevertheless useful.

Those may be very effective tools going forward, but we would urge that we not lose the ability to have a consolidated quote, and have it fairly distributed among everyone who needs it.

Thanks.

Mr. Seligman:   Thank you, Carrie.

Matthew DeSalvo, who is representing Morgan Stanley Dean Witter.

Mr. DeSalvo:   Yes. Thank you. I represent the only fully integrated broker dealer. However, since we do disseminate current data across our building, possibly by December, maybe we will have a vendor hat also.

We maintain transparency because obviously, yes, to the question. We continually look forward to the improvement of transparency. Historically, that's been most recently in the vendor display rule as well as the ECN alternative, regulation ATS.

Current proposals pour in Super-montage and the opening up of the books by New York -- institutions and individuals would both benefit from that. With regards to the Super-montage specifically, we think its approval should be as swift as possible.

With regards to the consolidation, yes, it's going to benefit both individual and institutional investors alike in the consolidation situation that they have right now.

We clearly look forward to the innovation that Eric first brought up, non-industry proposals that we should look at such as Microsoft or Arthur Andersen, and I'm sure there are many others, with which to disseminate new ways and technologies of consolidation. We really believe that that could be an answer and must be addressed.

The single vote structure that Jerry brought up that currently exists is also something that --

Mr. Seligman:   Excuse me, Matthew. I couldn't quite hear the single --

Mr. DeSalvo:   The single vote structure --

Mr. Seligman:   Single Vote. Okay.

Mr. DeSalvo:   That Jerry brought up earlier also is something that we view needs to be changed. It allows stagnation.

A couple of things structurally that occur right now is the difference between how vendors are charged and the broker dealers. Broker dealers are charged on a per terminal basis for data, as well as their clients on a per use basis. We are also not allowed to disseminate that data freely, we have to sign covenants with which to do that.

Having proprietary trading systems that clients sign up for stagnates innovation coming from the broker dealer side to the benefit of the clients. Vendors are charging a flat rate and allowed to disseminate. We think that dichotomy needs to be changed.

Mr. Seligman:   Thank you, Matthew.

Let me turn to Andrew Brooks, representing T. Rowe Price.

Mr. Brooks:   First of all, on behalf of T. Rowe Price, I want to thank the Commission for the opportunity to serve on this committee and I would echo -- certainly we don't have any preconceived notions and I think we are looking at the proverbial onion here and this is going to be a fascinating process.

I would say that we represent individual investors and we represent institutional investors. There is a misnomer often that mutual funds don't represent the individual. We definitely do. Over one million of them. So we've got a lot of individual investors at T. Rowe Price and we're going to speak on behalf of both individual investors and institutional investors.

I think it's important to define transparency. Of course we're all in favor of it. I agree with what Mark Minister said. I think if you can't access it, it has very little value.

I also believe that any effort to further the goals of the national market system mandate are worthy ones and we ought to keep that in mind.

When it comes to data and the system by which it's distributed, I have to ask a couple of rhetorical questions, I guess. Who should profit from it? Who generates it? Who owns it? I think these are questions we'll have to struggle with.

I also would urge the committee perhaps to thoroughly probe the vendor community as to their capacity and ability to accurately disseminate market data. If they don't seem to be able to do this in a decimal environment, perhaps we need to consider minimal increments. I think it would be hazardous and a bad thing if we jeopardize our market structure simply to disseminate penny increments, and we heard one vendor this afternoon talk about the capacity problem. I would love to see an honest appraisal of that.

Finally, I would like to say I look forward to a careful and considered process in trying to find opportunities for greater transparency, reduced costs and better markets.

Mr. Seligman:   Thank you, Andrew.

Harold Bradley, who is here representing American Century.

Mr. Bradley:   I can echo Andy's great words about individual investors down here on this heavily weighted side of the table. I represent two million individual investors who invest in our general mutual fund line up and we are really true consumers of service and payers of service. And we've been involved or I've personally been involved -- I didn't realize that once you got onto this escalator it just keeps going, but the order handling rules, market fragmentation debate starting in '93 and again this last year up on the Hill, and decimals are all things we've taken a very strong and investor-oriented belief in because they're really things that are costs to us to do our job, better returns for investors, and that's what this is all about, I think.

I really think when you asked the question, Chairman, about transparency, the real question is for everybody that I know around this table, they all want asymmetry of transparency. In other words, I want to see what you're doing, but I don't want you to see what I'm dong because then I can make better decisions. And I think that that's classic in terms of the debates that I've been involved in that makes it so hard to come to compromise and awareness.

I'm a little troubled by some of the earlier statements that related how the SIP is structured. The last increase in SIP costs were in 1991. When I look around the table, I haven't paid more to anybody providing me any services, I've had a number of rate decreases over the last nine years as technology, Cisco and Intel and others have created far more efficient platforms and economics of information transfer. So I wonder how come there's so much friction to keep those costs from coming down?

Percent of revenues have been constant, the SIP revenues as a percent of revenues have been constant over those years while there's been about a seven or eight fold increase, I believe, in revenues over that same period of time, so the absolute costs have gone up dramatically.

Is there not -- again, if I read the comment release correctly, there is a belief that there are some fixed costs or there should be some scale economics involved there that would bring those costs down as a percentage of revenues. Troubling again, but I think very consistent with looking at a monopoly function.

Another point that was made this afternoon was that right now the SIPs are an important source of funding for CTA participant markets and the implicit notion that without it,they would collapse and die.

We have a number of things we've offered up in recent commentary specifically regarding the Pacific Coast Exchange and the Optimark utility as a facility of that exchange that represent, I think, serious problems with both the functioning of the plan and what constitutes a plan amendment, and the ability for one participant to veto the plan if it's competitively threatening.

And, secondarily, when we had one of our vendors build us a link to the Pacific Coast Exchange to display our orders, they refused to take our orders at that exchange, and, instead, sent them directly to the New York Stock Exchange because of embedded economics that relate to linkages, SIPs and all sorts of other stuff that I'm just now finding out about after 13 years in this business.

I think another big question that came up as I was reading the release that was troubling was what is the cost to new entrants? We have all these people lined up to be exchanges. I haven't seen anywhere in the disclosure, maybe I've just missed it, what it costs to join CTA and CQS.

Mr. Seligman:   Harold, just to interrupt for a second. These are valuable points you are raising and we'll get to the cost structures in due course, I'm sure. For the moment, though, if I could just focus your attention on maybe the consolidation issue and perhaps link your thoughts up to that.

Mr. Bradley:   Yes. And that's where I'm going on the last one, which is as a former trader and portfolio manager, in a day with Intel and Microsoft, Cisco and Dell, the functional difference between Nasdaq and NYSE is increasingly blurred as well.

Do we really need two SIPs doing exactly the same job? And why are they functionally different other than by accident of history?

So those would be the points that I would like more clarification on, but all these issues, to me, are interrelated in terms of real market competition, and how do we create competition both among markets and in the delivery of information so we can make better decisions?

Thank you.

Mr. Seligman:   Thank you, Harold. I appreciate that.

Michael Atkin, representing the Software and Information Industry Association.

Mr. Atkin:   Just a word on who we are. I run our financial information services division and over half of the people sitting around this table are members of ours, including the exchanges, the brokerage firms, the banks and the vendors, so frankly, in this conversation, I don't represent any of them. Our objective is to try to facilitate kind of an open, neutral discussion on market data issues exclusively.

I'm not sure that I can agree with Devin that it's best to go last. What more can I add to this conversation?

And it kind of reminds me of the child's game of telephone, you know, where you go around the table and when it finally gets to the last person, the answer has absolutely no relevance to the question that you asked and I won't disappoint you.

Let me just give you a couple of perspectives. We've had this conversation on market data concept release throughout our association for a while. There's two or three perspectives I would like to offer.

First, we at least want to keep it in the realm of practicality. There's a lot of issues that get talked about and a lot of conversations about ownership of data and other things that are clearly important, but there are a lot of practical things that could be done.

Devin started with that comment and I'm going to end with that comment because there's a lot of efficiencies in the system that need to be looked at on the billing side, on the market data reporting side, on the contractual policy side.

The whole complexity of tracking and reporting digital rights in this business is way behind the technology that exists, and I would encourage this Committee to look at what we'll call the straight through processing of market data, administrative cost issues, as it relates to market data costs.

And, fundamentally, that is about allowing the people who pay for the data to manage that resource as a strategic resource within their companies, what they're spending, what they're using, so they can make the right decisions on what they want to buy and what they don't want to buy.

The second thing, and I'll kind of pick up on a comment that Carrie made about the shifts that are going on because there's not just a shift from Internet or a shift to decimalization, there's a globalization shift and there is a market structure shift that's happening around the world that we all need to keep in mind as we look at what this committee is dealing with.

Certainly there is a blurring of lines of distinction between vendors, exchanges and firms becoming vendors and certainly Morgan Stanley is now a vendor as much as it is a user firm. Morgan Stanley is also an exchange with JALE. There are a lot of things that are going on in this marketplace and there are two points here:

One, there is a global precedent to what this group decides, what this commission decides, that needs to be kept in mind primarily for the operational efficiencies that take place because there is a world of differences in the way people manage market data. What you guys decide, what we decide on in this discussion has a lot of impact globally.

And the second part is that the policies of the providers lag far behind the technology themselves, and I think we should really do ourselves a great service by looking at the market data policies themselves and whether they have kept pace with the dissemination technology.

And then the final point I would like to make is about the fact that ultimately everything here we've talked about is moving toward automation. That's the goal that I think we all need to keep in mind in terms of the role of data and data linkages in terms of being able to facilitate this industry moving toward automation, straight through processing automation, and automation in terms of the linkages of data through things like standards, XML and the like.

Mr. Seligman:   Thank you very much, Michael.

Let me see if I can give our conversation, for the balance of today, a framework.

I wanted us to focus on two fundamental issues today, transparency and consolidation. With respect to transparency, it seems to me from what I've heard there is one level of agreement that's been characterized as an almost motherhood and apple pie level, and that is the mandate of information being available on a non-discriminatory, fair and reasonable basis. I don't think anyone questions that.

There are, however, real issues that have been posed about whether or not the current information that is mandated is the correct information. And these questions are various, but just to focus on different kinds, on the one hand, as we move towards decimalization, there have been practical questions posed as to whether or not the NBBO or the inside quote will retain the same significance it did at an earlier point.

I think some of the praise of the Super-montage plan was the notion it was capturing more data. I think what we're seeing is a desire on the part of this group to explore not so much should there be transparency, I don't think anyone questions there should be, but rather are we requiring the proper information to be made public.

And on the equity side, clearly decimalization, clearly the practical significance of automation, gives us possibilities that simply weren't there before. So that's one level of consideration we're going to walk through.

It struck me in listening particularly to Ed Joyce's points there is another type of issue both existing in the options markets and suggested more generally.

In the options markets, the struggle that is currently much discussed about is capacity, it is the notion that you're going -- Ed, forgive me if I get the numbers wrong, but I think you said you're at something like 3000 or 4000 messages per minute?

Mr. Joyce:   Per second.

Mr. Seligman:   Per second? Excuse me. That just shows you why I needed your help. And you think you will soon be at eight and you're toying with systems that may go to 38,000 messages.

You don't have an NBBO kind of structure in the options market. There was in a different context reference to the fact that sometimes whether it's reports or quotes are coming so quickly, the human eye can't keep up with them. And so we may have a different kind of issue that we're focusing on in the options markets with respect to transparency, both because of the lack of the best bid/best offer kind of model and because of the fact that there are just so many more options that are traded and capacity questions.

One issue I would like us to focus on, and, I will suggest that for the balance of today we confine ourselves to the equity markets, would be what information exactly should be transparent and I think there was a question, if my memory is correct, that began at this side of the table and was echoed by several individuals.

Now, the other basic question that I posed for today was what I referred to as the means question. If we are to retain a transparent system, how are we to disseminate information? And the question can be reduced to operational terms, do we retain a CTA/CQ type of plan, do we retain the current Nasdaq type plan, do we retain the current OPRA type plan?

Bob, in beginning the presentation for the New York Stock Exchange, I think it is fair to say you reflected the New York Stock Exchange's unhappiness with the current CT/CQ plan.

I think from a different perspective an issue that Rick only slightly touched upon but it's on the horizon, the Nasdaq is moving to a new model. It is moving towards being an exchange itself. That will have implications as to how it complies with current rules, or whether the current rules are the appropriate ones.

Mr. Brooks:   Mr. Chair, can you amplify that a little bit? Because I view Nasdaq as an exchange now, so what do you mean by that, if I can ask?

Mr. Seligman:   Let me defer that for the moment.

And, Rick, I hope I did not speak out of turn. I believe it's been publicly known, your view --

Mr. Ketchum:   No, we are moving to register as an exchange. I think probably what Andy is saying is that while for the peculiarities of U.S. regulation we're treated differently, we basically operate and have operated more or less like an exchange for years from a regulatory standpoint, albeit an electronic one, but have only in recent years had the type of electronic executions that you normally associate with an exchange.

Mr. Seligman:   There are nonetheless potential regulatory and other questions that will have to be wrestled with.

When you focus on the consolidation question, there were views that were all over the lot. They range from some perhaps wistfully saying we should have in effect a free market or free competition kind of model. There were a number, and perhaps it was close to a majority if not an actual thin majority, who said in effect the system has worked well in the past, don't throw the baby out with the bath water, sure, there needs to be various improvements.

There was then a very different kind of comment that emerged from the conversation which had a very different orientation and that is maybe we have too many consolidators, maybe we should go to a system where the consolidator is pu